Articles

Lead generation is an important aspect of any business development strategy and as more and more consumers go online the internet is proving to be the main tool used to communicate with prospects.

One of the fundamental benefits of the internet is that it allows prospective customers to thoroughly analyse a companies offering and then engage with the business through an online enquiry for example. This unobtrusive style of lead generation has demonstrated excellent results time and again, particularly now that the internet acts as a central point for research by more and more customers. This makes having a comprehensive lead generation strategy a high priority element necessary for the successful development of any website.

‘Developing a Successful Lead Generation Strategy' looks at ways that a company can maximise online enquiries and effectively turn visitors into prospects and prospects into customers.

Many people see the process of creating a web presence as a simple task with a bunch of objectives to tick off, this is not the case. Just like you would create a strategy to enter a new market or promote a new product, creating a successful web presence is a sophisticated business process.

The '7 Steps' will help you create a web presence that delivers real results, it's important to plan your website development thoroughly and we hope that this document helps you with the preparation process. Creating a successful web presence is an ongoing commitment and finding a technology and design partner that will assist with affordable solutions is vital, please use this document to plan your website development project and if you need any assistance don't hesiate to contact us.

Online Now was recently quoted in the Daily Telegraph's article "Seriously, the web is the key to success"

"WITH more consumers turning towards the internet, not having a website is becoming virtual business suicide"Laura Cencigh Albulario from the Daily Telegraph writes.

Henry Gresson, business development manager for Sydney-based business website development company, Online Now, agrees:

‘‘The websites of a few years ago are starting to look pretty old now. The next line of web development is heading away from simple holding pages and allowing clients to interact with the website, serving them with relevant information.''

Another trend is random serving - programming various promotions into the site to appear at specific times of the year to suit current events such as the Melbourne Cup and Christmas. However, a large number of Australia's small businesses are yet to venture beyond phone books and print advertising.

According to July's Sensis e-Business Report, almost all small to medium businesses have embraced email and use the internet as a reference point, but almost half still don't have a website.