Seriously, the web is the key to success |
09 February 2009
Online Now was recently quoted in the Daily Telegraph's article "Seriously, the web is the key to success"
"WITH more consumers turning towards the internet, not having a website is becoming virtual business suicide"Laura Cencigh Albulario from the Daily Telegraph writes.
Henry Gresson, business development manager for Sydney-based small business website development company, Online Now, agrees:
‘‘The websites of a few years ago are starting to look pretty old now. The next line of web development is heading away from simple holding pages and allowing clients to interact with the website, serving them with relevant information.''
Another trend is random serving - programming various promotions into the site to appear at specific times of the year to suit current events such as the Melbourne Cup and Christmas. However, a large number of Australia's small businesses are yet to venture beyond phone books and print advertising.
According to July's Sensis e-Business Report, almost all small to medium businesses have embraced email and use the internet as a reference point, but almost half still don't have a website.
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