Introduction
The Culture Resource Centre (CRC) has worked with businesses throughout Australia and the Asia for over 11 years. As globalisation plays an ever more relevant role in international business they help companies interpret the world around them and prosper in foreign markets.
What they we looking for
It was important that the website presented the CRC in a professional, modern manner. They understand their target market well and were very specific about the site architecture that needed to be implemented into the site. Over the years they have drawn a large following of their monthly cartoons that depict common management and business situations. They wanted to encourage users to register to view the archive of past content driving the development of their database.
Design
The design of the site needed to be professional, clean and simple. It was important that the user could easily identify their core offerings and the design team achieved this by using a DHTML promotional box on the home page. This allows the user to easily scroll to their desired section while the use of customised design code allowed the header colour to be carried through to the selected section. The four core 'calls to action' were used on the home page and throughout the site to guide users and generate leads.
Features
The 'registered user' page was utliised to give visitors access to the archive of cartoons while developing their data base for future marketing correspondence. This along with the eNewsletter sign up and the 'Forms and Surveys' module allows the CRC's audience to interact with the site providing a rich interesting experience.
An eNewsletter template has been fully integrated into the 'Email Campaign Manager' allowing the CRC's clients to receive monthly updates and even personalied email communication informing them of upcoming trainings and/or events.
Conclusion
As the internet becomes a more and more important marketing and communication tool the CRC needed a platform that would allow for seamless feature integration, scalability and simple website management. It was important that the site would grow with their business meaning they would never have to start from scratch again. After only a week the team at the CRC have made significant updates to the site and have started developing their community of registered users. Check out their great work today!
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