Lead Generation
Lead generation strategies help businesses achieve their website objectives and keep the sales pipeline populated. Understanding how customers are interacting on your website will assist in developing a strategy that increases the amount of leads received online.
Create customised enquiry forms
Allowing interested parties to enquire about a specific product or service increases the quality of your immediate response and future correspondence. The form maker module allows you to create unlimited customised forms and request different types of information through unlimited fields.
Promotional programs increase online enquiries
A promotional program is a vital aspect of a successful lead generation strategy. Having a promotion that is scheduled to turn on at a specific time helps increase the relevance of your call to action and generates more leads. Random serving allows you to then display these dated promotions throughout your website, viewers can then enquire about offerings that they wish to learn more about.
Communicate with leads using email
All enquiries received through the campaign alert the system administrator via email and the consumer's details are stored in the website ready to be used to communicate sales and marketing messages through Online Now’s email campaign manager (ECM).
The ECM allows you to segment your data base and communicate a relevant message to a specific audience. The entire lead generation process is managed through the CMS and gives businesses the flexibility to edit campaigns throughout the website.
