Can I send a plain text email as well as an HTML template through the ECM?
Some users set their email clients to display only text emails, while others display HTML emails. So if you put the message in both fields you ensure your users will be able to read one or the other depending on their settings.
Search Engine Optimisation (SEO) "The process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid search results.
