By Online Now 30 August 2010 Email marketing has served marketers well over the past 15 years, it was one of the fastest growing communication tools of the past century and is one of the most cost effective ways to communicate with your current and potential customers. Although email marketing can really help a business it’s popularity is slowly becoming its downfall. We have all experienced it, hundreds of irrelevant emails that we have to delete from our inbox every day. This avalanche of email is decreasing the chances of messages of actual significance getting through! So what's the answer? How do you ensure you are heard? It’s all about relevance.
