Overview

Franchising is one of the most successful business models ever and in Australia we have more Franchises per head of population than anywhere else in the world. How have franchise systems become so successful and why is the model continuing to grow at such pace?

Many attribute its success to the creation of strong brand awareness, the implementation of solid operating processes and the education and training of franchisees to ensure quality and performance. The internet is playing a pivotal role in helping progressive franchise systems and at Online Now we have developed customized solutions specifically for the industry.

CORE BENIFITS

SEO and Lead Management

Using search engines to promote your franchise and generate viable leads is an essential component of any digital marketing strategy. As more and more searches are being performed every day ensuring that you are found has never been so important. The Franchise Now solution ensures that you have a team of experts managing your vital search engine ranking.

Lead generation strategies help franchises keep the sales pipeline populated; they are the life blood of any business development campaign. Having a web presence that communicates effectively with prospects and delivers warm leads to your franchisees should be a primary objective of any solution.

Top Down Marketing

All franchise systems are different in the way that they wish to market through the web. Some use the corporate website to represent the brand as a whole, managing the overall message and then allocating leads to relevant franchisees. Others look to give some level of control to individual franchisees over elements such as content, email marketing campaigns and data bases allowing them to promote to their customers and prospects.

Bottom Up Marketing

A major benefit in belonging to a franchise system is the communal marketing effort that creates strong brand awareness and recognition in the marketplace. The combination of ‘top down’ marketing with ‘bottom up’ allows head office to control the main messages, brand guidelines and promotional cycles while allowing franchisees to communicate with their local audience through direct marketing, direct sales and community engagement. Equipping franchisees with their own web presence allows them to communicate directly with their local market and by creating a direct line of contact with their consumer data base the relevance of the message improves.

Franchisee Recruitment

Communicating with potential franchisees requires a completely different lead generation strategy, one that focuses on conveying the lifestyle, financial and the career benefits of being a part of a successful franchise model while displaying a progressive and professional business image.

Franchisee Training

Franchise systems are known for their ability to develop systems and procedures that support and train franchisees. Franchisees gain comfort and confidence from knowing that the business model that they are buying into is tried and proven; communicating these years of learning and discovery is an important part of educating franchisees, promoting the business system and managing attrition rates.

Conclusion

As consumers flock to the internet, having a strong online presence for your franchise system has never been so important. Online Now can give you and your franchisees the tools that will help generate leads, communicate through email and website marketing while controlling the message served throughout the franchise network. Talk to Online Now today about ways that we can help you generate an online strategy that will deliver your franchise system real results.

Modules

• Base CMS
• CMS Plus
• SEO pack
• Membership pack
• Email marketing pack
• Social Marketing
• Forms & surveys pack
• Events pack
• CRM pack