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Welcome

Welcome to Online Pulse for October. Some exciting additions to the Online Now family this month with websites delivered for The Australian Society of Anaesthetists and the legendary rock band Powderfinger.

Our economic recovery continues to turn heads on a global scale with most commentators predicting ongoing improvements with the most significant indicator of all occurring recently, an interest rate rise.

As businesses the country over (and to some extent the world over) begin to dust-off expansion plans and look at growing their market share we would love to talk with you about how online could help.

This month we investigate how RSS or Really Simple Syndication is a great way to promote your website and in Business Pulse we take a look at one of the hot marketing trends of 2009.

Enjoy this issue of Online Pulse and remember we always look forward to your feedback!

RSS or Really Simple Syndication is a way for sites to distribute and consume content from one another. Not surprisingly, your Online Now site comes with the ability to do both built in. You can easily create a syndication feed for others to read in their news reader or display on their website to help drive traffic to your website. As well as the ability to add syndicated content from other sites. This is particularly useful in creating lots of new interesting content in your website without having to write it!

One very obvious but important thing to consider when developing a website is your target market, the primary segmentation of this is broken into two areas, Business to Consumer (B2C) and Business to Business (B2B). Although both these segments share many of the same core values such as ease of use, feature set and intuitive navigation, B2B developments need to focus more on creating a professional corporate image and catering for the users goals. visibility.

The Australian Society of Anaesthetists (ASA) was founded in 1934 as a voluntary association of members practicing anaesthesia throughout Australia, it continues to this day to represent all of Australia’s anaesthetists. The ASA needed a website upgrade that would allow them to communicate more effectively with their growing membership base, receive online membership payments and a new design that would reflect the professional progressive approach of the association.

Once upon a time creative directors would decide on a strategy that would default to an elaborate and expensive TV campaign at its core. But with the emphatic rise of social networking there is now a fundamental shift in the way companies are interacting with their customers.