It’s official – Social is not a fad! After years responding to cynics’ claims that social will come and go we can today officially confirm that social is here to stay, and growing rapidly!
Many marketers and business people have asked themselves over the past few years how social can work for their business.
Despite all the doom and gloom, the world is not coming to an end just yet. What better way to prevail than to turn a problem into an opportunity?
As marketing departments and advertising agencies scramble to capitalise on the obvious opportunity that exists to communicate with target markets through Facebook, Burger King has come out and set the benchmark.
Smart Company ran an interesting response to Gerry Harvey's dismissive approach to online retailing: The fundamentals of running a successful business do not change when the main business presence is online.
There was an interesting article published recently in Ezine @rticles about how experts assess a website. We thought that this would be a great opportunity to translate these outcome orientated questions into functionality based ones.
Seems like consumer electronic manufacturers have their eyes set on turning your TV into your internet access point.
It would certainly be wonderful for any business to undertake as elaborate a campaign about their environmental credentials as GE's Ecomagination camapign, but realistically that's something only a multi-national behemoth with serious marketing budgets can do.
It seems that online shopping is bucking the trends , continuing to grow at a healthy pace in the current economy, which in a way is not surprising. The really interesting question here is why?
The Nielsen Company has released some interesting figures that show online video viewing has increased 53.2% over the past quarter.
Social networking websites have now become a fact of every day life, and increasingly of every day business.