It’s official – Social is not a fad! After years responding to cynics’ claims that social will come and go we can today officially confirm that social is here to stay, and growing rapidly!
Many marketers and business people have asked themselves over the past few years how social can work for their business.

As marketing departments and advertising agencies scramble to capitalise on the obvious opportunity that exists to communicate with target markets through Facebook, Burger King has come out and set the benchmark.

There was an interesting article published recently in Ezine @rticles about how experts assess a website. We thought that this would be a great opportunity to translate these outcome orientated questions into functionality based ones.

It would certainly be wonderful for any business to undertake as elaborate a campaign about their environmental credentials as GE's Ecomagination camapign, but realistically that's something only a multi-national behemoth with serious marketing budgets can do.

The Nielsen Company has released some interesting figures that show online video viewing has increased 53.2% over the past quarter.