Seems like consumer electronic manufacturers have their eyes set on turning your TV into your internet access point.

What does this mean to you and your website?

This is great news for your business website! Making the internet easier to access should help increase the number of people online even further – in other words help to expand your audience online.

But, this also means that your website needs to be ready to take advantage of the change in the device used to view it, from PC to TV. Starting with a high impact attractive design, you are more likely to encourage longer usage time on the big screen, and a more intuitive and structured way to present your website information is a must.

Essentially, if your current website is a collection of free form pages each of which with its own content layout, colour scheme and structure it may be a good time to look at an upgrade to a new platform. Ideally, the new platform will make your website's navigation and usage more predictable for your customers without sacrificing the visual appeal and emotive engagement of creative design.

Is your website ready for the big screen?