A successful corporate identity will be the backbone of your website design and needs to appeal to your target market, represent your company as a professional organisation, differentiate you from your competition while looking good not only on your website but in all forms of media.

Obviously corporate identity is something that large companies spend millions on, and it makes sense. Your logo is one of the most important touch-points of your brand and therefore deserves a lot of attention. However not everyone has millions to spend, so how can you save on the cost of developing your new business corporate identity and be assured a good result at the same time?

Well, as with most things, you get a better deal if you are able to bundle things together as a package, and that's where your website design agency may be able to help you out.

But, just in case you thought getting your website design agency to look at your logo design is some kind of cop-out – it's not. In actual fact, many businesses these days look directly to the web as a launchpad for their brand. For example, if you are a new business then chances are you're already thinking about your website, probably even before you've properly considered the details of your corporate identity.

 Many website design agencies now recognise that corporate identity and logo design is one of the most important aspects determining the design direction of your new website and so have all the necessary skills in-house to offer you a website design that is right for your business and enables you to tackle the fundamentals of your brand discovery at the same time.

And if you think about it, this really makes a lot of sense. If you're starting your business with the launch of a website, why would you want to employ two agencies when having just one is a lot more efficient, cost-effective, ensures a better translation of your brand, and results in a more coherent message across your core communication channels?

 With so much riding on the success of your brand and your website together, it’s no wonder many clients agree that it is one aspect they cannot afford to get wrong.