If you're not used to the idea of using your web design agency to produce your print collateral then the title of this blog might seem a little out of place!

Firstly, there's nothing wrong with having two agencies - a traditional print advertising agency and a web agency, for example. If they are used to working together in close collaboration then it can certainly result in some great outcomes for the client. However, for many businesses the reality of this means managing multiple agencies and this is often something they'd rather do without, especially given the additional expense!

The harsh reality of choice then has to be made between hiring a print-based advertising/design agency to do your website, or a web design agency to do your print work.

The answer is really about outcomes - A print design agency that outsources the technical aspect of its web design work can be risky, especially if they don't really know how to effectively design for a Content Management System (CMS). By contrast, as many businesses are thinking about their website way before tackling any other form of marketing, talking to a web agency about print design has become quite a viable and incredibly logical step.

Knowing all this, many web agencies are now offering add-on services for clients who want to tackle their website as their first priority and giving them the option to handle a single creative brief for their website and extended print communications simultaneously. 

And it's not just about saving money!
 The fact is a successful website often includes leveraging multiple channels of marketing, including print. That's why many web design agencies offer cost-effective add-ons such as promotional brochures, flyers and print advertising to their clients that will ensure design consistency across multiple channels and enable the overall marketing message to reach the widest possible audience.

 A website that is backed by effective offline communications can achieve fantastic results and provide your investment with additional leverage.