Franchising is one of the most successful business models ever and in Australia we have more Franchises per head of population than anywhere else in the world. How have franchise systems become so successful and why is the model continuing to grow at such pace? Many attribute its success to the following core points:

Many people see the process of creating a web presence as a simple task with a bunch of objectives to tick off, this is not the case. Just like you would create a strategy to enter a new market or promote a new product, creating a successful web presence is a sophisticated business process. Below you will find 7 steps that will help you create a successful web presence.

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When people talk about the influence that the web has had on consumer spending they often refer to eCommerce, or online purchasing. Little or no attention is paid to the effect it can have on offline buying behavior or the retail purchases that are initiated online.